Thursday, 17 January 2013

Ofcom Research

Ofcom is the complaints commission that handles broad casting, telecommunications  and postal industries. 
the UK has a wide range of electronic communications services, including high-speed services such as broadband.  a wide range of high-quality television and radio programmes are provided, appealing to a range of tastes and interests;television and radio services are provided by a range of different organisations; people who watch television and listen to the radio are protected from harmful or offensive material. 
Ofcom has certain powers to regulate the BBC's licence fee funded television and radio services aimed at audiences in the UK, but not the World Service which is grant-in-aid funded.  Ofcom's Broadcasting Code applies in the following areas: Protection of under-18s, Harm and Offence, Avoidance of inciting crime or disorder, Responsible approach to religious content, Prohibition of use of images of very brief duration, Fairness and Privacy.  To ensure that the unsuitable sponsorship of programmes on radio and television is prevented, with particular reference to: transparency – to ensure sponsorship arrangements are transparent; separation – to ensure that sponsorship messages are separate from programmes and to maintain a distinction between advertising and sponsorship; and editorial independence – to ensure that the broadcaster maintains editorial control over sponsored content and that programmes are not distorted for commercial purposes.

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